– and why it works, especially in contact centers and service organizations
Gamification is no longer something you only find in fitness apps or loyalty programs from brands like Matas and Starbucks.
Today, it’s a powerful tool for boosting motivation, strengthening performance and driving results. Especially in workplaces where everyday life revolves around numbers, calls and KPIs.
At IntraManager, we work with gamification every single day. And we see what it can do for both teams and leaders when it’s done right.
But what exactly is gamification? And how do you make it work in a busy workday?
Gamification is all around you
Gamification is everywhere. In your smartwatch giving you a subtle high five when you hit 10,000 steps. Also in the Matas app where you earn points every time you shop. In Starbucks where your next stamp brings you closer to a free coffee. Or even in Nike’s fitness universe where every run earns you a new badge.
The common thread is motivation.
Because it’s not about games. It’s about using the mechanics that make games engaging; for example things like goals, feedback, levels, rewards and competition to keep you involved.
It works in apps. It works in retail. And it works in business.
Why gamification works
Let’s get one thing straight. Gamification doesn’t mean everything has to feel like a game.
It means using the elements that make games engaging. Such as goals, feedback, progress, recognition and challenge to make daily tasks more motivating and meaningful.
Think leaderboard instead of spreadsheets. Think missions instead of tasks. Think visible recognition instead of hidden wins.
Gamification works because it speaks to how we’re wired. We thrive on progress, we crave acknowledgment and we love a good challenge. That’s exactly what it delivers.
From loyalty cards to contact centers
Therefore, gamification is no longer just for consumers.
More and more companies are bringing the same principles into their internal culture especially in industries where performance is tracked, measured and improved over time.
In contact centers and service organizations, it’s a natural fit. Employees need to solve tasks fast, efficiently and with high quality. That requires motivation and a clear sense of direction.
Here, gamification isn’t just a fun initiative. It’s a strategic tool.
A leaderboard showing who’s on top. A notification when a colleague closes a tough case. A team game where you have to reach a shared KPI to unlock the next goal. It creates engagement.
It creates ownership. And it creates results.
How IntraManager uses gamification
At IntraManager, gamification is built into the way we work.
Our platform helps businesses visualize data, set goals and motivate their teams using playful elements without compromising professionalism.
Our customers use gamification to celebrate progress, spark healthy competition and engage their employees. Whether it’s about sales performance, response times or learning milestones, it all becomes more dynamic when you’re not afraid to rethink how you present the data.
For us, it’s not about turning work into a game. It’s about making work more motivating, more visible and more meaningful.
Want to see how it works in practice? We’d love to show you how gamification can become part of your everyday operations.
