Create and share your videos freely with the millions of users on YouTube.
YouTube is a popular video-sharing website where you can freely share videos. If you register as a user on the site, you can upload videos and comment on others’ videos, among other things. With YouTube Studio, you can manage your own channel, keep up to date with the latest news and gain insights to help your channel grow.
Businesses on YouTube
As a business, you can benefit from using the platform as part of your marketing, as it is one of the largest search engines in the world. As a business on YouTube you can:
- Create tutorials where you can share your knowledge. It is beneficial to make several videos in a series, as the viewer will then be very likely to follow your channel.
- Let your company’s personality and graphic identity shine through. To create good relationships with your viewers, create content that is both fun and relevant. Creating good relationships with your audience will help to generate sales in the long term.
- Show that your products are worth investing in. You can do this, for example, by filming product reviews. If you have a good relationship with your customers, you can also get them to film short videos in which they review your products. When your followers share that they like your products, it creates more credibility for you and your products.
- Advertise on the platform – without even creating specific content for it. YouTube shows small commercials before the viewer has to watch the selected video. The commercials can be skipped after a few seconds, but if you have an ad running on the platform, you only pay if the viewer watches more than 30 seconds. Compared to advertising on other video platforms, advertising is very cheap. As YouTube is owned by Google, you have virtually the same targeting tools as Google offers for other advertising.
Display your YouTube videos on IntraManager Board
Do you use IntraManager Board in your business? Then you can also display your YouTube videos on your boards and slideshows. You insert them easily and quickly by simply copying the URL into the Board.
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